Netflix pairing with Match.com?

Someone posted an idea at Cinematical suggesting that Match.com could partner with Netflix to match people according to the movies they like. I suppose, for someone who is using Match.com, that the idea is valid. But being the cynic that I sometimes am, I can see Netflix allowing Match.com to XML Netflix's member database to pitch their services to people, customized according to whatever movies they've identified as their favorite. These companies all have privacy policies that are longer than any other page on their website, but still what would stop them from doing this? I was thinking about joining Netflix, but if this idea catches on with them, maybe not...