Shat Overboard!

ABC has gone overboard in advertising William Shatner's new game show, Show Me the Money! Especially when every sentence finds ways to stick the first syllable of Shatner into legitimate words like "fantastic" and "outrageous."

Here's word from others who agree:

• Things That Make Me Die Inside, part 4 (Entertainment Weekly Popwatch)
• Dancing with the Stars Finale: Touchdown! (obviously not really about Shat, but check the fourth paragraph after Emmitt's photo)