Do your homework, iqProsoft.com

Recently I was re-reading the Writer's Yearbook 2010 issue of Writer's Digest magazine, and saw an ad for a word-processing program targeted for professional writers. In trying to distinguish the program from both open-source programs like Open Office, and from online writing solutions like Blogspot, they made a wild leap of disconnected logic, as thus:

Unlike Open Source, iQ Word is an installed program in your computer. No link to the Internet is required.

Once more, for the class:

• Open Source has nothing to do with the program's installation. Open Source simply means the program's source code is made public so that anyone with knowledge of the program's operation can fix bugs, add features, and so on.
• Installation, in this context, refers to whether a program places files in the Windows or Windows/System directories, or if it makes changes to the Windows Registry. OpenOffice.org is a suite of open source programs, but it is fully installed in your computer, if you install the full program. There is also the no-install version -- one that does NOT create files in the Windows or System directories, or make changes to the registry -- that can be kept on a USB drive or a CD for use in whatever computer one comes across;
• Blogger, WordPress.com, Google Docs, and other online writing systems require an online connection.

He Has Hurt Us -- No More Corinthian Leather

Ricardo Montalban, who played possibly the best opponent to Captain James T. Kirk in the Star Trek movie series, has passed away. He was maybe best known as Mr. Roarke on Fantasy Island and as the commercial spokesman for Chrysler in the 70s, praising the carmaker's "rich Corinthian leather" seats. He's best known to Star Trek fans as Kirk's nemesis, Khan Noonien Singh, in both an episode of the original TV series and in the second Star Trek movie, The Wrath of Khan.

The subject title comes from a famous exchange between Kirk and Khan from The Wrath of Khan, after Kirk taunts Khan on his apparent failed attempt to kill him:

I've done far worse than kill you, Admiral. I've hurt you. And I wish to go on... hurting you.

D'oh! Somebody needs a lesson in marketing...

Yesterday on my way home from work I stopped at a 7-Eleven and bought the Simpsons Movie on DVD. I had wanted to see the movie when it was in theaters but never got there while it was still running.

Anyway, for almost a week now I'd seen a big banner in the front window of a 7-Eleven I pass most days on my way home from work, with red type on a yellow background, advertising the 12/18/07 DVD release date of the movie. I saw it yesterday, but I was almost a block past it when I realized that yesterday was 12/18. But instead of turning around, I figured I'd go to another 7-Eleven closer to home.

But when I got to the other store, it was a totally different situation. No sign on the window advertising the movie, no banners inside the store. I had to ask one of the clerks if they had it, and how much it was. English was not his native language -- I think he and his coworkers are Cambodian, or Vietnamese, or otherwise Southeast Asian; I can't put my finger on the reason but I don't think they're Chinese -- and it took a couple of tries to get him to understand what I was asking. And when he did, he and his fellow clerks all began laughing. Finally, one asked, "Why you want dis?" -- as if a customer should not want to buy something the store sells.

Now, I'm a 42-year-old man, not a kid. But the Simpsons was never meant to be a kids' show. And even if it was, these guys worked at 7-Eleven, which made a major promotional push for the movie when it came out, with Simpson-related stickers and such all over their stores. They should have known that this DVD was intended to be a major seller, just like the movie had been.

I guess the "fault," if there is one, would fall on the manager for not seeing merchandising potential in what could have been a major seller. I'm not a gambling man but I'd be willing to bet that the Central Avenue store with the big bright sign probably sold the DVD's at a steady clip, while I was probably the first person to even ask for it in the Bronx River Road store I went to.

Breast Cancer Site Needs Your Help

I thought this was one of those bandwidth-wasting chain emails at first, until I did some checking and found it to be legit. The Breast Cancer Site has arranged for sponsors to donate towards free mammograms for women who can't afford to pay for them in exchange for clicks on a banner on the site. Here's the text of the email I got this morning:

Please tell ten friends to tell ten today! The Breast Cancer site is having
trouble getting enough people to click on their site daily to meet their quota
of donating at least one free mammogram a day to an underprivileged woman. It
takes less than a minute to go to their site and click on "donating a mammogram"
for free (pink window in the middle). This doesn't cost you a thing.
Their corporate sponsors/advertisers use the number of daily visits to donate
mammogram in exchange for advertising. Here's the website! Pass it
along to people you know: http://www.thebreastcancersite.com/

Great book

i've been reading The Tipping Point, by Malcolm Gladwell. It's a fascinating book about what makes some trends, fads, and ideas take off, while others are dead in the water. It first came to my attention when the phrase was chosen for the title of a CD by Tha Roots. But I guess if that's gonna be my criterion for choosing books to buy then I have to get Things Fall Apart next -- that was a Roots CD title also...

GEICO Cavemen's Self-Help Book

We all know by now about the GEICO cavemen now having their own show. A sitcom set in Atlanta, which has me wondering if they're supposed to represent blacks, or gays, or both. Now they have a self-help book out -- I saw it in Barnes & Noble last night -- called "Keep Chewing Until It Stops Moving."

Reposted responses:

T-Mc, Sep 21 2007, 03:03 PM
Are you saying Atlanta is filled with Blacks and Gays?

Me, 9/24, 02:36 AM
Well, Atlanta has been a Black American Mecca for a long time now. And it has gained a reputation, maybe unfairly I don't know, of being a haven for closeted gays. At least this is what Wendy Williams would have us believe, but an old friend of mine down there has me wondering if there's something to it after all. And on the commercials the cavemen do seem rather... genteel... (Not that being genteel is a bad thing.)

They could easily have put the cavemen in NYC or LA. Remember that the Men In Black series put the aliens in NYC because they said it would be the easiest place to blend in and in LA, the cavemen could pass themselves off as "practicing for a part." But the show's synopsis says the cavemen are supposed to be trying to make their way in the face of prejudice and stereotypes.

The moderator at the Jazzyville forum where I had originally posted this thought it should be posted in a blog so more people could see it, and maybe comment... ?

BUMP: Signs (and billboards, and spam) of the times

I found the following post while I was Googling for something else (never mind what).

I see ads when I watch television, or read a newspaper or magazine. I hear ads when I listen to the radio.

The football stadium in my city is Invesco Field. The baseball stadium is Coors Field. The basketball/hockey arena is the Pepsi Center.

When I surf the web I get hit with banner ads, pop-up ads, and an email inbox full of spam.

Companies buy product placement in the movies I watch and the video games I play.

I go to get the mail and come back with a fistful of credit card solicitations and other junk. I have to sign up for a no-call list to avoid getting a dozen telemarketing calls each day.

There exists something called the "Insight.com Bowl."

Billboards litter the landscape. When I pump gas, an ad on the pump handle informs me that candy bars are 3 for 99 cents. NASCAR... 'nuff said.

Ads are stuck to the floor at the grocery store, spoken in pleasant tones over the sound system, and printed on the back of my receipt. An ESPN college football analyst casually refers to the late-December bowls as "Capital One Bowl Week". During the half-hour before movies, when people used to chat pleasantly, we are now shown continuous ads for soda and pop music.

Blimps and airplanes pulling banners turn the heavens into ad space. A Super Bowl champion announces that he is going to Disneyland.

Am I worth anything beyond my ability to consume?

My apologies to Lonnie Jordan and WAR, but the following "lyrics" popped into my head as I reread this post:

Don't you know that it's true
That for me, and for you,
The world is a billboard...
(from The World is a Ghetto, by WAR)

When I first found this blog post, two things came to mind. First of all, the poster was absolutely correct. Advertising has gotten entirely out of hand, and the recent boom in stadium naming rights fees is a perfect example. I remember when the indoor arena at the Meadowlands Sports Complex in New Jersey was first built, and the area was named the Brendan Byrne Arena, after the governor whose efforts were instrumental in getting it built. Made perfect sense to me. But then some years later, when the naming rights craze came along, the arena was renamed the Continental Airlines Arena. I suppose it made a kind of sense, since the Meadowlands complex is right next to Newark Airport, but still, to discount the man who built the place in favor of the highest bidder just seemed stupid to me.

Then the whole naming rights thing caught fire. Now it's actually rare to see stadium names like Camden Yards, named after the section of Baltimore where the stadium is located, or Shea Stadium, named after Bill Shea, who was instrumental in getting National League baseball back in New York (in the form of the Mets). Who can work up enthusiasm for the ridiculously named 3Com Park, or Minute Maid Park? I would think the Astros (who play in Minute Maid Park) were probably happier, at least from a stadium-name standpoint, with the Astrodome. Too bad the former Enron Field (now there was a cool name) couldn't have been built as a domed stadium, and too bad about that Ken Lay business that forced the team to strip Enron's name from the building in favor of Minute Maid...

My New York Mets will begin playing in a new stadium in the 2009 season, and there was much public support for the idea of naming the new stadium after Jackie Robinson. Even the City of New York got into the spirit of things by giving Interborough Parkway the new name Jackie Robinson Parkway, since its northern end lies right next to Shea Stadium. But then the team went and sold the naming rights to Citigroup, and so the new stadium will be Citi Field, which sounds utilitarian if you don't know the story (or see the spelling).

Another thing that struck me with this post, was that that original blog, and the site that hosted it, have disappeared into the ether. I don't really want to go trampling on anyone else's "intellectual property," but is it wrong to repost a blog entry or article from a defunct site? I totally agree with the sentiment, but with the site being down there's no way for me to contact the blogger to get permission to repost...