Breast Cancer Site Needs Your Help

I thought this was one of those bandwidth-wasting chain emails at first, until I did some checking and found it to be legit. The Breast Cancer Site has arranged for sponsors to donate towards free mammograms for women who can't afford to pay for them in exchange for clicks on a banner on the site. Here's the text of the email I got this morning:

Please tell ten friends to tell ten today! The Breast Cancer site is having
trouble getting enough people to click on their site daily to meet their quota
of donating at least one free mammogram a day to an underprivileged woman. It
takes less than a minute to go to their site and click on "donating a mammogram"
for free (pink window in the middle). This doesn't cost you a thing.
Their corporate sponsors/advertisers use the number of daily visits to donate
mammogram in exchange for advertising. Here's the website! Pass it
along to people you know: http://www.thebreastcancersite.com/